An article published on Techcrunch this morning points to the imminent announcement of a development SDK for Apple TV. Now, this isn't the first time that this rumor has surfaced, but I have a sense that this one is on the mark. Things have been a bit quiet in Cupertino. The launch of a true development ecosystem for Apple TV would create excitement around a new kind of Apple app store.
I can see it now. Following the predicted announcement in March, technology journalists would begin targeting dates for the first 10,000 Apple TV apps and beyond. With the continued adoption of digital streaming services offered by the likes Netflix, Amazon, and Hulu, expanding Apple's Internet-enabled set top box to broader development could bust the market wide open.
While Roku, Boxee, XBox, and GoogleTV all have app ecosystems, none has garnered the level of developer attention that an Apple TV app store would. The Apple AirPlay solution barely scratches the surface of what could be created with an open Apple TV SDK. Given XBox's second screen development platform, SmartGlass, now is the time for Apple to tap into its existing iOS development ecosystems. Equally, Apple could be reacting to innovative hardware companies like Ouya that are latching onto the Android platform as the future of gaming.
Tens of thousands of Apple TV games controlled by users iPhones and iPads would be a given. It's the thought of dynamic cross-platform media experiences that excites me.